June 2021 - July 2023Blackboard
Led all copywriting work in a client-facing agency. Managed contractors until finding and hiring an early-career copywriter to mentor. Guided several large-scale refreshes to improve the quality of messaging on higher education clients’ websites and ad formats.
March 2014 - June 2021Wiley Education Services
Created content for higher education institutions in an agency. Helped develop client-specific style guides for each partner’s brand and preferences. From January 2018 to October 2019, specialized on an inbound marketing team.
June 2013 - March 2014Honeywick
Digital Marketing Director
Initially hired for large SEO project, but quickly promoted to lead digital and print marketing campaigns for the agency. Boosted flagship client Sleep Outfitters’ web visits by 81% and page views by 102% from previous year.
August 2009 - June 2013Independent Contractor
Performed a wide range of copy and blog projects for T-Mobile, Dell, Blackberry, and Wells Fargo. Held editing roles that included SEO-focused product description campaigns for eBay.