Brands
Experience
June 2021 - July 2023
BlackboardSenior Copywriter
Led all copywriting work in a client-facing agency. Managed contractors until finding and hiring an early-career copywriter to mentor. Guided several large-scale refreshes to improve the quality of messaging on higher education clients’ websites and ad formats.
March 2014 - June 2021
Wiley Education ServicesSenior Copywriter
Created content for higher education institutions in an agency. Helped develop client-specific style guides for each partner’s brand and preferences. From January 2018 to October 2019, specialized on an inbound marketing team.
June 2013 - March 2014
HoneywickDigital Marketing Director
Initially hired for large SEO project, but quickly promoted to lead digital and print marketing campaigns for the agency. Boosted flagship client Sleep Outfitters’ web visits by 81% and page views by 102% from previous year.
August 2009 - June 2013
Independent ContractorCopywriter
Performed a wide range of copy and blog projects for T-Mobile, Dell, Blackberry, and Wells Fargo. Held editing roles that included SEO-focused product description campaigns for eBay.
Education
2010
University of Wales Trinity Saint DavidMTh, Systematic and Philosophical Theology
2007
American Public UniversityBA, Philosophy
Collateral Expertise
Emails
95%
Infographics
90%
Landing Pages
95%
Long-form Content
95%
85%
Radio/TV Scripts
85%
Social Media
90%
Web Copy
95%
