This refresh incorporated a lot of changes that you can see in the before and after screen shots.

It all began with taking a look at the most powerful value props. Some of them we already knew (e.g., 12 months), and some came in the next part—I had the pleasure of meeting with leaders of the program.

I got to hear what uniquely defined the program. And, of course, ask about any of the really powerful value props that they might have available. It was incredibly useful as I received a fact sheet with things like the average salary increase for grads and some of the top employers represented in the program. In the meeting, they pointed me to a powerful video that speaks to the culture and excellence of the program. I knew that had to be featured once I saw it.

The result is something that is much more specific. Something that gives visitors what they want and need to know. And a page that tries to showcase just how unique and strong the program is.