The Anatomy of an Ecommerce Landing Page


Here's perhaps my favorite infographic. It took a lot of work as I spent time writing landing page copy for a fictional product. I pulled some previous research I did about landing pages and used it to write a simple, modern landing page about made-up glasses.

Then I took the fake landing page and then produced call-outs for people to gain a better understanding of how to approach landing pages. The result is, I hope, an infographic that showcases what a good landing page might look like and the best practices for writing/designing one.